I’m a product designer with expertise in systems thinking and 0-1 projects. I help organisations translate ideas into scalable, user-centered solutions that drive business impact.

FitXR 2.5

Redesigned a class leading fitness VR app to make it feels more intuitive and premium.

Helped million of people find ideas of what to cook every day.

Designed strategies to double the number of Premium subscribers.

Helped beginners to learn stock market and practice trading skills.

Helped underbanked South-East Asians to access credit accounts

Designed platform for data science interview preparation.

Designed a best in class recipe publishing tool.

In my spare time, I love to explore UI ideas, especially for mobile apps.

Addepar

2025-Present

FitXR

2023-2025

Cookpad

2019-2023

Freelance

2013-2019

Toucan Pay

2016-2017

Hulaa Travel

2014

HappyBits

2013-2014