I’m a product designer specialised in 0-1 projects. With a track record of designing for 100M+ users, I excel at building high-impact growth levers.
Cookpad Home
Streamlined the core discovery experience to help millions of users find daily cooking inspiration more efficiently.
Premium Perks
Developed strategic design levers and high-impact growth features to double the total number of premium subscribers.
StockTrak
Created an accessible platform helping beginners master the stock market through simulated trading tools.
Toucan Pay
Designed a simplified financial interface to help underbanked users in Southeast Asia access essential credit accounts.
InterviewQs
Built an end-to-end preparation platform tailored for data scientists to practice and master technical interviews.
Recipe Editor
Architected a best-in-class publishing tool that empowers homecooks to share recipes with ease.
Experiences
Addepar
2025-Present
FitXR
2023-2025
Cookpad
2019-2023
Freelance
2013-2019
Toucan Pay
2016-2017
Hulaa Travel
2014
HappyBits
2013-2014