I’m a product designer specialised in 0-1 projects. With a track record of designing for 100M+ users, I excel at building high-impact growth levers.

FitXR Season

Led the design for FitXR’s Season release, leveraging monthly themes and multiplayer overhauls to drive retention and global growth.

Redesigned a class leading fitness VR app to make it feels more intuitive and premium.

Helped million of people find recipe ideas of what to cook every day.

Designed strategies to double the number of Premium subscribers.

Helped beginners to learn stock market and practice trading skills.

Helped underbanked South-East Asians to access credit accounts

Designed platform for data science interview preparation.

Designed the best in class tool for publishing recipes.

Addepar

2025-Present

FitXR

2023-2025

Cookpad

2019-2023

Freelance

2013-2019

Toucan Pay

2016-2017

Hulaa Travel

2014

HappyBits

2013-2014