Toucan Pay
As the only designer on the team, I played a key role in elevating the user experience of Toucan's products, including a mobile app, lender dashboard, and landing page. Working with Non-Bank Financial Companies (NBFCs) in Singapore and Manila, Toucan leverages a data-driven approach to extend virtual credit accounts to the underbanked middle-class population. My responsibilities included designing a seamless and intuitive user experience, establishing brand guidelines, and implementing a consistent design system across all digital products to aid financial inclusion and enhance credit issuance.
As the only designer on the team, I played a key role in elevating the user experience of Toucan's products, including a mobile app, lender dashboard, and landing page. Working with Non-Bank Financial Companies (NBFCs) in Singapore and Manila, Toucan leverages a data-driven approach to extend virtual credit accounts to the underbanked middle-class population. My responsibilities included designing a seamless and intuitive user experience, establishing brand guidelines, and implementing a consistent design system across all digital products to aid financial inclusion and enhance credit issuance.
As the only designer on the team, I played a key role in elevating the user experience of Toucan's products, including a mobile app, lender dashboard, and landing page. Working with Non-Bank Financial Companies (NBFCs) in Singapore and Manila, Toucan leverages a data-driven approach to extend virtual credit accounts to the underbanked middle-class population. My responsibilities included designing a seamless and intuitive user experience, establishing brand guidelines, and implementing a consistent design system across all digital products to aid financial inclusion and enhance credit issuance.
Role:
Role:
Role:
Product Designer, Marketing Designer, and Front-End Developer
Product Designer, Marketing Designer, and Front-End Developer
Product Designer, Marketing Designer, and Front-End Developer
Year:
Year:
Year:
2016-2017
2016-2017
2016-2017
Our app was designed with simplicity in mind to cater to the non-tech-savvy population. The registration, KYC, and onboarding processes were streamlined into user-friendly, intuitive journeys. I was also actively involved in user research while at Toucan, conducting face-to-face interviews and gathering valuable insights directly from our target audience. Despite working remotely from Indonesia, I made regular trips to Singapore to stay connected with the team and ensure the app's design aligned with user needs.
Our app was designed with simplicity in mind to cater to the non-tech-savvy population. The registration, KYC, and onboarding processes were streamlined into user-friendly, intuitive journeys. I was also actively involved in user research while at Toucan, conducting face-to-face interviews and gathering valuable insights directly from our target audience. Despite working remotely from Indonesia, I made regular trips to Singapore to stay connected with the team and ensure the app's design aligned with user needs.
Our app was designed with simplicity in mind to cater to the non-tech-savvy population. The registration, KYC, and onboarding processes were streamlined into user-friendly, intuitive journeys. I was also actively involved in user research while at Toucan, conducting face-to-face interviews and gathering valuable insights directly from our target audience. Despite working remotely from Indonesia, I made regular trips to Singapore to stay connected with the team and ensure the app's design aligned with user needs.
The user interface of the Toucan app was designed with simplicity and ease-of-use in mind, specifically tailored to meet the needs of the target audience. The layout was kept clear and concise, with each page presenting a single, prominent call-to-action. As a key contributor to the project, I also designed a custom debit card for GNFI, Toucan's lending partner in the Philippines, further enhancing the cohesive and streamlined user experience.
The user interface of the Toucan app was designed with simplicity and ease-of-use in mind, specifically tailored to meet the needs of the target audience. The layout was kept clear and concise, with each page presenting a single, prominent call-to-action. As a key contributor to the project, I also designed a custom debit card for GNFI, Toucan's lending partner in the Philippines, further enhancing the cohesive and streamlined user experience.
The user interface of the Toucan app was designed with simplicity and ease-of-use in mind, specifically tailored to meet the needs of the target audience. The layout was kept clear and concise, with each page presenting a single, prominent call-to-action. As a key contributor to the project, I also designed a custom debit card for GNFI, Toucan's lending partner in the Philippines, further enhancing the cohesive and streamlined user experience.
As the only designer in the team, I was also responsible in creating marketing assets such as landing page, banner, newsletter templates, and promotional materials. In addition, I also set the brand identity by defining the colour palette, selecting typography, and establishing a cohesive visual direction.
As the only designer in the team, I was also responsible in creating marketing assets such as landing page, banner, newsletter templates, and promotional materials. In addition, I also set the brand identity by defining the colour palette, selecting typography, and establishing a cohesive visual direction.
As the only designer in the team, I was also responsible in creating marketing assets such as landing page, banner, newsletter templates, and promotional materials. In addition, I also set the brand identity by defining the colour palette, selecting typography, and establishing a cohesive visual direction.
